Brand Profile: Sokoloff Lingerie

We always find it exciting to welcome new lines to the shop, and seeing the gorgeous new bralettes from Sokoloff Lingerie show up last week was no exception! I have to say though, part of the excitement was because I knew a little bit about this company and it’s amazing designer, and I can’t wait to share it with you all!

When it comes to the lingerie business, Sofia Sokoloff is a small fish in a big sea – but Sofia likes it that way. The Montreal designer isn’t looking to compete with large mainstream brands, instead, the owner of Sokoloff Lingerie has found her niche, designing and manufacturing intimates in delicate lace and comfy cotton from a loft warehouse just east of downtown Montreal. The 29-year-old designer described her line as “lingerie for real women”. Sofia, who started her company in 2012, has a unique take on the industry after working briefly as a seamstress for Le Cirque du Soleil then as a technical designer at La Senza. Her objective: to fill the gap between mass-produced lingerie and high-end European lines.

Inspired by the lace she imports from Thailand, Europe and the United States, Sokoloff’s designs are feminine, sexy and comfortable with scalloped edges, see-through panels and two-tone detailing. There are no pushup bras with thick padding and minimal — if any — underwire is used in the six collections a year she produces.

“Women have to feel confident and sexy by their shape. That’s what I hope we give to them,” says the soft-spoken designer, “It’s everyday lingerie designed to fit a woman’s natural silhouette.”

Sokoloff Famous Bralette

 

Sokoloff Eden Bralette

Sokoloff Lea Bralette

Sokoloff Alana Bralette

Be sure to swing by the shop to see them for yourself, or if you just can’t wait – head over to styletrendclothiers.com and grab one for yourself before they’re gone!

Happy Shopping.   xo. Diane

Introducing our Insider Program

We are excited to finally launch our rewards program for all our amazingly loyal customers! It has been in the works for a long time now, and after much feedback from all of you – we hope we’ve put together a program that you all will love!

We wanted this program to not be just something where you earned and redeemed points (although it does that too!) but a program where we are able to offer you guys some true insider benefits, because who doesn’t like being ‘in the know’?!

Stop by the shop to sign up and grab a copy of the brochure (or see below) soon!

 

Redeem your points for dollar-off discounts as well as qualify for great benefits!

Earn points with by shopping with us as well as interacting with us on social media!

Happy Shopping.   xo. Diane

Sidewalk Sale // August 13th

Don’t miss out on our Sidewalk Sale this Saturday! We will have a ton of clearance racks outside at 50-60% off, we will be marking down our Dex to 40% off, and ALL of our Summer pieces will be 25% off! This sale is one day only, so don’t miss out!

Not in Revelstoke this weekend? Visit us at styletrendclothiers.com and use discount code SIDEWALKSALE to save 25% on your entire purchase!

 

Sidewalk August 13 2016 STC

Happy Shopping.   xo. Diane

Don’t Miss our Annual Suit Sale

If you haven’t already been in to check out our Annual Suit Sale, be sure to hurry in! We have a great selection of quality, modern fitting suits in black, grey, and navy as well as great color options for your shirt and tie. Sale ends May 15th so hurry in!

2016 Prom Suit Promo

Happy Shopping.   xo. Diane

Meet our Brand Ambassdors

Do you remember last month, we posted on our social media looking for some great local Brand Ambassadors to join our team? Well, we had a huge response, with a ton more applications then we could have ever expected (THANKS to all of you who showed interest!) and while we originally had intended to choose only 2 or 3 ambassadors this time, we had so much trouble narrowing it down and ended up with 5 amazing, talented, wonderful young ladies as the first group of ambassadors in this program.

We got together earlier this month to get to know each other a bit better, and of course, we couldn’t help but sneak them up into the studio to grab a couple quick shots! We let the girls ‘shop’ all the new arrivals, try on a bunch of great new pieces, and they got to choose their own outfit for their mini-shoot. Take a look below at how it all turned out…

 

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Our New Brand Ambassadors // Mallory, Grace, Gabby, Veronica, & Aza

BLOG Grace

Grace // Dex Embroidery Dress, Billabong Better Over Here Hat

BLOG Aza

Aza // Gentle Fawn Intrepid Jacket, Dex Tee, Dex Relaxed Cropped Denim

Blog Gabby

Gabby // Amuse Society Karina Romper, Billabong Wool Hat

Blog Veronica

Veronica // Gentle Fawn Tank, Dex Savannah Short, Victoria Emerson Wrap Bracelet

BLOG Mallory

Mallory // Gentle Fawn Gem VestNanavatee Hi-Low Tank, Dex Soho Straight Leg Jeans, Gentle Fawn Scarf, Co-lab Bag

We are so happy to have all these fashionable girls on board, they all have slightly different styles and are so excited to see how this program develops with they input and participation! If you’re keen to be involved, keep an eye on our social media towards summer as we plan on adding a few more lucky people to this group!

Happy Shopping.    xo. Diane

Casual Vibes

Whether your everyday look is super casual (like mine!) or this look feels a bit more weekend to you, either way it’s a winner. Everybody needs a few outfits that are easy, comfortable, and season-less. These high-rise skinnies from Silver have an amazing fit, this graphic tank from Gentle Fawn in the perfect almost-neutral Tea Rose color (and is amazingly soft!), and this cardigan will take you from season to season, from work to weekend!

And this bag – honestly, this bag requires no explanation. You need to have some fringe in your wardrobe for this summer, and at only $69 – this bag is the way to do it!

 

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Shop this look Online

Happy Shopping.    xo. Diane

Annual Suit Sale

Hello world!

Feeling Inspired…

The romper took the fashion world by a storm just a few years ago, and even though we aren’t rushing into summer shopping just yet, it’s good to know this trend remains strong this year. Numerous celebrities from A-listers to up and coming stars have rocked their own versions of this style, so you won’t hear anyone complaining about lack of inspiration.

One specific style you’ll be seeing a lot of this season is the retro romper, boasting 60’s inspired silhouettes with a dash of 70’s flair. Think wrapped versions, plunging necklines, short, bold styles, long, flared sleeves and retro prints. These rompers look gorgeous with oversized sunnies and platform heels, especially those chunky 70’s style sandals that will soon be popping everywhere.

Need some proof – check out Nicole below in our STUNNING Karina Romper from Amuse Society

 

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Shop our Karina Romper Online

Happy Shopping.    xo. Diane

Keeping it Light

We are flooded with new arrivals both in store and online, so many amazing pieces for Spring that we couldn’t help sneaking out to shoot a few of our favorite outfits!

These bleached grey York Moto Skinnies from Dex have been a huge hit so far this year (not in love with the grey? check out a similar style here in Celestle Blue) and we love how they pair back to white – so clean, so fresh. We would love to see how you styled these skinnies – let us know in the comments below!

 

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Shop This Look Online

Happy Shopping.    xo. Diane

The Perfect Spring Jacket

What’s not to love about an anorak? Roomy pockets are great when you’re on-the-go, and it’s lightweight style will carry you through much further than just this season. These cover-ups are casual and cute, perfect for throwing on over a simple sweater or your favorite tee once the weather starts to warm up.

Check out this jacket from Dex that we know you’ll love…

 

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Shop This Look Online

Happy Shopping.    xo. Diane

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Insider info, updates, and style tips from Style Trend Clothiers. Visit us locally in Revelstoke, BC or online at styletrendclothiers.com from wherever you are!

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